Background
What do you do/sell? Is there anything unique?
Target Market
Who uses your service, buys your products, engages with your brand etc
Key words associated with your brand personality / style
Eg trustworthy, cheeky, premium, minimal, bold etc
Preferences
Any preferences you already have eg colours/fonts etc? And why?
Considerations
Where will the logo be used? Social media? Will it often be sitting next to other company logos? Will it be used for large signage? Will it need to work on a certain coloured vehicle etc
What are you wanting designed?
Eg full brand suite with logo, brand guidelines, colours, fonts, brand devices etc? Or just a logo?
Deliverables
List all outputs. Eg logo, business card, signage, website, email footer, social tiles etc
Timeline
When are you wanting to launch your new brand? What deliverable will you need first?
What you like
Include brand names/links here that you LIKE the look of and that resonate with your brand style. What do you like about them?
What you don't like
Include brand names/links here that you DON’T LIKE the look of and that don’t resonate with your brand style. What don’t you like about them?