Pacific Flavours & Ingredients, importers and representatives of high-quality international ingredient products, needed a fresh brand identity with a more natural feel to communicate that they are proudly 100% Kiwi owned. I went back to basics and created a truly organic shape and credible brand identity with a potato stamp and ink. Once this was digitised, an outline of New Zealand was incorporated – all complemented with freeform hand type to complete the logo.
Illustrating a range of fruits and animals with ink gave a supporting set of visual elements which became a dominant feature of their packaging and corporate stationery and created a fresh, distinctive and memorable visual identity.
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“We have had very positive feedback from all our customers and suppliers, they all find the logo is easily recognisable and works well with our clean, green New Zealand image. We couldn’t be happier with it.”
- Ali Spencer, Business Owner